![]() Show where your produce comes from or your fish. Give viewers a behind-the-scenes tour of the kitchen to show off your most popular dessert. Show employees working but with special effects. Link to other social media profiles to grow your followers.Add music, rapid motions – anything that will keep the viewer’s attention – for 10 seconds. Remember the allure of TikTok is that it brings happiness to the viewer – the sillier the better. Plan out your videos using a vertical format. Download the app and create your account.Remember TikTok is designed to create a sense of community through happiness, authenticity and shared experiences. ![]() More than 60% of TikTok users feel a sense of community when on TikTok and feel energized, motivated and confident. Successful TikTok videos revel in being authentic and telling stories of joy, goofiness, honesty, courage and being real. There are many ways restauranteurs can utilize TikTok in their marketing and customer engagement efforts, but the key to success in TikTok – the secret sauce if you will – is to understand why the audience loves it so much. Add hashtags, as research shows the hashtags help fuel TikTok’s popularity.Ĭustomers, especially Gen Zer’s, love to spend a lot of time watching the short-form video and, in a desire to become “influencers,” make them with the hope of “going viral.” Simply log on to the TikTok App and you’re set.Īfter recording a video, it’s time for post-production, where voice effects, filters and other special effects can be added. In addition to TikTok videos being easy to create, there is little cost involved and it can be done quickly. Influencer Marketing Hub estimates that TikTok ranks first in measuring customer engagement levels across accounts on all sizes. ![]() Now one may ask, how can 15 seconds (or less) get customers to go to your restaurant? It’s because TikTok is simple to use and it can be personalized by editing effects and background music. So what is TikTok? The platform features videos that – if effective – last no more than 15 seconds, and the shorter the better. But, and it’s an important but, it is an incredibly effective way to connect with your customers, have fun with them and get your message across – and maybe twist away. If you take a quick look at TikTok, it seems more of a platform to show off your dance moves than market your incredible hamburgers, and that’s a fair assessment. TikTok also seems to be the favorite platform of Gen Z, 68 million people who range in age from six to 24. As of last December, the app had been downloaded 2.6 billion times worldwide. ![]()
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